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Application Guide

The application period for the Social Entrepreneurship Competition in Tourism will start on 1 April until 30 June 2024

How to Apply:

Step 1: Check Your Eligibility

All entries must fulfil the following three criteria:


✔️ Related to tourism.


✔️ Support the UN Sustainable Development Goals (SDGs) – every application must choose no more than 3 SDGs and show how their initiative is supporting them.


✔️ Social or environmental mission at the core of Business Plan.

Step 2: Choose Your Track

Entries can be submitted for both existing projects and new ideas and startups.


💡 LAUNCH TRACK

For innovative, new ideas. This track is for you if:

  • you have a great idea that you want to make reality;
  • you don't have a business model yet;
  • you are looking to register an organization in the near future.


🚀 GROWTH TRACK

For existing projects. This track is for you if:

  • you have a registered organization;
  • you have traction;
  • you have a Minimum Viable Product and aspire to scale up.


Step 3: Make a Short Video

In 90 seconds, tell us...


✔️ ...about yourself and your future ambitions


✔️ ...what problem(s) you are solving


✔️ ...how you are creating value for the wider society

Step 4: Submit Your Entry

Fill in our online application form and submit a short video.


  • Create an account via the application link (on April 1st)

  • Tell us about your motivations and goals.

  • Describe your project and its impact.

  • Showcase your project in your application video




Are you ready to win the Social Tourism Competition in 2024?

Submit your application between 1 April and 30 June. 

2024 Competition Timeline



What is in it for you?

*The full prize list for the 2024 will be updated regularly. Check this page for news.

For the 25 shortlisted entrepreneurs:


✔️ Access to specialized eLearning Courses & Online Trainings from Teejit (value 11 000 EUR)

✔️ Feedback from leading industry experts.

✔️ Exposure via our channels and strong partners network.

✔️ Amadeus: 1 slot for the next edition of Travel4Impact program for one of the shortlisted participants:

  • Consideration of the finalists for the next cycle of Travel4Impact program with the objective to have at least 1 shortlisted candidate of the Growth Track selected to join the Travel4Impact program in 2025 (subject to company officially applying to the program and meeting profile and program admission criteria)


For the 10 finalists:


✔️ 8 weeks of 1-on-1 and peer-to-peer coaching for finalists by selected international Mentors.

✔️ Featured placement on the Travel Massive newsletter and socials for all finalists (100k+ combined reach)

✔️ Additional feature in Press Releases and all relevant channels (ours and our partners)

✔️ Additional visibility on Lufthansa City Center B2B and B2C media channels

✔️ 1h expert session with Amadeus for startups team for up to 3 finalists of each track:

  • Launch Track: 1 hour session with Amadeus Launchpad team for 1 to 3 finalists. Timing: any time in 2025.
  • Growth Track: 1 hour session with Amadeus Ventures team for 1 to 3 finalists. Timing: any time in 2025. 


For the winners:


✔️ 3x2 tickets to ITB Berlin 2025 for the first place winners (valued ~$594)

✔️ Featured placement on Travel Massive for the first prize winners (valued $500)

✔️ 3 Explainer Videos from Teejit (valued €3000 each)

✔️ Additional feature in Press Releases and all relevant channels (ours and our partners)

✔️ Visibility of winners in Amadeus channels in Q4 2024.


Evaluation Criteria

The jury will score your entry according to five main categories, which are weighed slightly differently depending on the track you choose.

Evaluation – Launch Track

  • Social & Environmental Impact – 30%
  • Feasibility – 25%
  • Tourism Relation – 20%
  • Creativity & Innovation – 15%
  • Your Video Pitch – 10%

Evaluation – Growth Track

  • Social & Environmental Impact – 30%
  • Feasibility – 30%
  • Tourism Relation – 15%
  • Creativity & Innovation – 15%
  • Your Video Pitch – 10%
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